𝟑 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐒𝐄𝐋𝐋 𝐂𝐀𝐑𝐒 𝐀𝐍𝐘𝐖𝐀𝐘 𝐃𝐮𝐫𝐢𝐧𝐠 𝐂𝐎𝐕𝐈𝐃-𝟏𝟗
𝐆𝐌𝐬 𝐚𝐧𝐝 𝐃𝐞𝐚𝐥𝐞𝐫 𝐟𝐫𝐢𝐞𝐧𝐝𝐬: 𝟑 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐒𝐄𝐋𝐋 𝐂𝐀𝐑𝐒 𝐀𝐍𝐘𝐖𝐀𝐘 𝐃𝐮𝐫𝐢𝐧𝐠 𝐂𝐎𝐕𝐈𝐃-𝟏𝟗
To get car buyers for the next 6 weeks (at least), you need advertising and store processes that match TODAY’s situation for the consumer’s needs. So, let your competitors make mistakes while YOU tell the public these 3 things and adjust your store and advertising to match:
𝟏) 𝐖𝐄’𝐑𝐄 𝐅𝐀𝐒𝐓 𝐀𝐍𝐃 𝐄𝐀𝐒𝐘: Appointments are super quick and convenient (read that as safer), so buyers are at the dealership for the minimum time.
𝟐) 𝐖𝐄’𝐑𝐄 𝐖𝐈𝐓𝐇 𝐘𝐎𝐔 𝐎𝐍𝐋𝐈𝐍𝐄: Many buyers could qualify to “do it all” online and even get Home Delivery. This is important: What if you’re prevented from being open to the public? Or your hours are restricted?
𝟑) 𝐖𝐄 𝐀𝐑𝐄 𝐘𝐎𝐔𝐑 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘: Let consumers know that you’re donating TP, hand sanitizer, etc. to nursing homes and neighbors. Or even include some for the buyer.
People at home will shop more online. Concern will turn to boredom. If they can shop safely, online or at your store, buyers will buy.
Remember: It does NOT matter whether you think this is real, hoax, dangerous, or just a panic. Consumers will think any or all that. You can only control your reaction to benefit both them and yourself.
So, 𝐑𝐄𝐀𝐂𝐓 𝐓𝐎 𝐆𝐄𝐓 𝐓𝐇𝐄 𝐌𝐎𝐒𝐓 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐇𝐄 𝐁𝐄𝐒𝐓 𝐖𝐀𝐘 𝐘𝐎𝐔 𝐂𝐀𝐍.
And stay safe, you and the consumer.