๐Ÿ‘ ๐–๐š๐ฒ๐ฌ ๐ญ๐จ ๐’๐„๐‹๐‹ ๐‚๐€๐‘๐’ ๐€๐๐˜๐–๐€๐˜ ๐ƒ๐ฎ๐ซ๐ข๐ง๐  ๐‚๐Ž๐•๐ˆ๐ƒ-๐Ÿ๐Ÿ—

๐†๐Œ๐ฌ ๐š๐ง๐ ๐ƒ๐ž๐š๐ฅ๐ž๐ซ ๐Ÿ๐ซ๐ข๐ž๐ง๐๐ฌ: ๐Ÿ‘ ๐–๐š๐ฒ๐ฌ ๐ญ๐จ ๐’๐„๐‹๐‹ ๐‚๐€๐‘๐’ ๐€๐๐˜๐–๐€๐˜ ๐ƒ๐ฎ๐ซ๐ข๐ง๐  ๐‚๐Ž๐•๐ˆ๐ƒ-๐Ÿ๐Ÿ—

To get car buyers for the next 6 weeks (at least), you need advertising and store processes that match TODAYโ€™s situation for the consumer’s needs. So, let your competitors make mistakes while YOU tell the public these 3 things and adjust your store and advertising to match:

๐Ÿ) ๐–๐„โ€™๐‘๐„ ๐…๐€๐’๐“ ๐€๐๐ƒ ๐„๐€๐’๐˜: Appointments are super quick and convenient (read that as safer), so buyers are at the dealership for the minimum time.

๐Ÿ) ๐–๐„โ€™๐‘๐„ ๐–๐ˆ๐“๐‡ ๐˜๐Ž๐” ๐Ž๐๐‹๐ˆ๐๐„: Many buyers could qualify to โ€œdo it allโ€ online and even get Home Delivery. This is important: What if youโ€™re prevented from being open to the public? Or your hours are restricted?

๐Ÿ‘) ๐–๐„ ๐€๐‘๐„ ๐˜๐Ž๐”๐‘ ๐‚๐Ž๐Œ๐Œ๐”๐๐ˆ๐“๐˜: Let consumers know that youโ€™re donating TP, hand sanitizer, etc. to nursing homes and neighbors. Or even include some for the buyer.

People at home will shop more online. Concern will turn to boredom. If they can shop safely, online or at your store, buyers will buy.

Remember: It does NOT matter whether you think this is real, hoax, dangerous, or just a panic. Consumers will think any or all that. You can only control your reaction to benefit both them and yourself.

So, ๐‘๐„๐€๐‚๐“ ๐“๐Ž ๐†๐„๐“ ๐“๐‡๐„ ๐Œ๐Ž๐’๐“ ๐๐”๐’๐ˆ๐๐„๐’๐’ ๐“๐‡๐„ ๐๐„๐’๐“ ๐–๐€๐˜ ๐˜๐Ž๐” ๐‚๐€๐.

And stay safe, you and the consumer.

Thanks,

Keith โ€œBullCutterโ€ Shetterly
www.bullcutter.comย www.turnupthesales.com
281-401-9520 cell/text

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